Samsung Electronics MENA has unveiled the AI Home Experience in Dubai, presenting a fully realized vision of how artificial intelligence can reshape modern living. Over three days, guests stepped into a reimagined home that demonstrated how Samsung’s ecosystem works together to create a space that learns, adapts, and elevates everyday life.  

A Living Showcase of Intelligent Design

Rather than a traditional product display, the AI Home Experience guided visitors through an unfolding story. Each room illustrated how Samsung’s Bespoke AI, Vision AI, Galaxy AI, and SmartThings integrate across appliances, entertainment, mobile devices, and home systems. Influencers, creators, gamers, and regional partners explored firsthand how these technologies bring comfort, productivity, creativity, and wellness together under one roof. Samsung’s gaming ecosystem was also recognized with MENA Tech’s Editor’s Choice Award for the Ultimate Multi Device Gaming Ecosystem, highlighting its performance across mobile, TV, and monitor categories.  

A Journey Through Five AI Powered Spaces

Guests explored five immersive rooms, each designed to demonstrate a specific lifestyle benefit. The living room showcased how Vision AI delivers tailored entertainment and seamless device interaction, while the bedroom used SmartThings and Galaxy AI to create a calming environment that supports healthy sleep. In the home gym, Galaxy AI provided personalized coaching and fitness insights, and the kitchen highlighted how Bespoke AI simplifies daily routines with hands free, time saving efficiencies. The gaming room completed the journey with high performance displays and devices that offered deeply engaging gameplay. Together, these spaces illustrated a clear and practical vision of how AI can enhance everyday living without adding complexity.    

Insights, Creativity, and Community

The event featured dynamic programming in addition to the home walkthrough. A tech forum titled Designing the Future of Home with AI gathered Thomas Shambler from ITP Media and lifestyle architect Marmar Alhilali for a conversation about how design and intelligence intersect. Chef Shaheen, founder of Yaba, presented experimental Middle Eastern cuisine using Galaxy AI and Bespoke AI tools. A partnership with Meta brought a creators workshop and a content challenge where influencers pitched their best AI Home concepts. The three day experience concluded with a gaming tournament, Battle of the Best FC26, showcasing top regional talent competing on Samsung devices.    

Samsung’s Vision for Everyday AI

The AI Home Experience highlighted Samsung’s commitment to building intelligent living environments that are inclusive, practical, and accessible. The company continues to expand cross device compatibility, strengthen collaborations, and integrate more advanced AI capabilities across its portfolio. Samsung aims for a future where connected homes do more than react to commands. Their goal is for homes to anticipate needs, reduce complexity, and enrich the way people live, work, and unwind.