{"id":3018,"date":"2024-07-09T15:38:34","date_gmt":"2024-07-09T11:38:34","guid":{"rendered":"https:\/\/www.middleeastgamer.com\/?p=3018"},"modified":"2024-07-09T16:49:19","modified_gmt":"2024-07-09T12:49:19","slug":"nintendo-refuses-to-use-generative-ai-in-its-games","status":"publish","type":"post","link":"https:\/\/www.middleeastgamer.com\/ar\/nintendo-refuses-to-use-generative-ai-in-its-games\/","title":{"rendered":"\u064a\u0631\u0641\u0636 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a Nintendo"},"content":{"rendered":"\n<p>Nintendo president Shuntaro Furukawa said in their latest investor call that the company is not planning on using AI or any other form of generative technology for its games.\u00a0<\/p>\n\n\n\n<p>As reported by <a href=\"https:\/\/www.tweaktown.com\/news\/99109\/nintendo-wont-use-generative-ai-in-its-first-party-games\/index.html\" target=\"_blank\" rel=\"noopener\" title=\"\">TweakTown<\/a>, Furukawa&#8217;s stance is in sharp opposition with every other developer in the business, who are actively pursuing the usage of AI tech or planning to do so openly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"619\" src=\"https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-1024x619.jpg\" alt=\"\" class=\"wp-image-3022\" srcset=\"https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-1024x619.jpg 1024w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-300x181.jpg 300w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-768x464.jpg 768w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-128x77.jpg 128w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-32x19.jpg 32w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-356x215.jpg 356w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-470x284.jpg 470w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-70x42.jpg 70w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6-100x60.jpg 100w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/DYwrzRhUQAEJNhC.eabdc4bf.c32d1de6.jpg 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;In the game industry, AI-like technology has long been used to control enemy character movements, so I believe that game development and AI technology have always been closely related. Generative AI, which has been a hot topic recently, can be more creative [in its use], but I also recognize that it has issues with intellectual property rights.\u201d<\/p>\n\n\n\n<p>\u201cOur company has [had] the know-how to create optimal gaming experiences for our customers for decades. While we are flexible in responding to technological developments, we would like to continue to deliver value that is unique to us and cannot be created simply by technology alone.&#8221; said Furukawa, in response to the fourth question in the <a href=\"https:\/\/www.nintendo.co.jp\/ir\/pdf\/2024\/qa2406.pdf\" title=\"investor call transcript.\">investor call transcript.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"631\" src=\"https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_.jpg\" alt=\"\" class=\"wp-image-3024\" srcset=\"https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_.jpg 960w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-300x197.jpg 300w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-768x505.jpg 768w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-128x84.jpg 128w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-32x21.jpg 32w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-356x234.jpg 356w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-470x309.jpg 470w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-70x46.jpg 70w, https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/super-mario-bros.large_-100x66.jpg 100w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>The gaming industry is seeing an influx of positivity towards AI generated content despite the ethical issues that arise when diminishing artistic merit. While Nintendo knows that generative AI can have negative implications for IP rights, it is a great show of respect to all artists and developers that work in the field of gaming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo president Shuntaro Furukawa said in their latest investor call that the company is not planning on using AI or any other form of generative technology for its games.\u00a0 As&#8230;<\/p>","protected":false},"author":31,"featured_media":3026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,304,153],"tags":[326,328,327,164,329,168],"class_list":["post-3018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-latest-news","category-news","tag-ai","tag-ceo","tag-furukawa","tag-gaming","tag-investor","tag-nintendo"],"acf":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.middleeastgamer.com\/wp-content\/uploads\/2024\/07\/oinkeAepkvHpTKL2Wkv5td-1200-80.png.webp","_links":{"self":[{"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/posts\/3018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":3,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/posts\/3018\/revisions"}],"predecessor-version":[{"id":3033,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/posts\/3018\/revisions\/3033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/media\/3026"}],"wp:attachment":[{"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/media?parent=3018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/categories?post=3018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastgamer.com\/ar\/wp-json\/wp\/v2\/tags?post=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}