Case study · Feb 2026
A bounty hunter in a space helmet holding up a talking gun in a colourful alien jungle
High on Life 2 · Squanch Games · Launch coverage

22 videos. 1.4M views.

The game’s best jokes and Easter eggs on TikTok, Instagram and YouTube, every day of launch week.

1.4MViews
84KEngagements
75KLikes
351KViews on our top video
The game

Bounty hunting with talking guns.

Squanch Games’ comedy shooter is back. Out 13 Feb 2026 on PC, PS5 and Xbox, day one on Game Pass.

Format
22 short-form clips and guides
Posted
14 to 20 Feb 2026, launch week
Paid boost
None. 100% organic
Results

The numbers.

75KLikes
6,297Saves
2,352Shares
509Comments
TikTok1.2M
YouTube122K
Instagram19K

TikTok, Instagram and YouTube insights, 14 to 24 Feb 2026

22 videos in 7 days.

Every day of launch week, from the day after release.

3 videos over 290K views1.2M views on TikTok84K engagements
Top videos

The jokes that landed.

Top 01
TikTok comment

“Bro this game😭”

173 likes
351KTaking a work meetingTikTok · 16 Feb 2026
Top 02
344KThe Immortal ManTikTok · 14 Feb 2026
Top 03
295KThe Super Mario Easter eggTikTok · 17 Feb 2026

“Wait so he’ll outlive every fragile insignificant being on this planet?”

TikTok comment · 3,425 likes

“High on life does not miss with the jokes 😂”

TikTok comment · This is IN-GAME clip

Why it worked.

A character skateboarding mid-air with a talking gun and a flying fish

The joke first

Each clip opens on the gag, not the gameplay.

A squad of aliens on a neon city street

Easter eggs gamers know

Super Mario, Han Solo, World of Warcraft.

A talking gun leaping through an explosion

Every day of launch week

22 videos in 7 days kept the game in feeds.

Game coverage

Got a game to launch?

Launch clips and guidesTikTok, Instagram, YouTube
Launch packagesReviews, articles, release day
Results reportLike this one
Megan KempDirector, ITP Gaming and ITP Live Experiences
megan.kemp@itp.com See the media kit