Dubai Showcase Sets New Benchmark for Immersive Home Entertainment

 Hisense, a global leader in consumer electronics and the official partner and TV screen provider of the FIFA Club World Cup 2025, has lifted the curtain on its revolutionary 116 inch UX RGB MiniLED TV. Football legend Iker Casillas headlined the launch at the Hisense Arena in Mall of the Emirates, thrilling a packed crowd and underscoring the brand’s commitment to innovation and sport-driven experiences.

A Legendary Finale to a 10-Day Football and Entertainment Celebration

The unveiling capped a 10-day celebration of football and entertainment hosted by Hisense in Dubai. Fans enjoyed match viewings, gaming zones, and interactive challenges before witnessing Casillas reveal the industry-first TV that redefines large-screen viewing.

Technology That Brings the Stadium Home

Hisense’s 116 inch UX TV introduces RGB 3D colour control paired with an advanced RGB MiniLED backlight chip and the brand-new Hisense AI processor. The result is ultra-high contrast, pinpoint colour accuracy, and reduced energy consumption on an unprecedented scale, delivering a vivid, stadium-like atmosphere in any living room.

Star Power and Fan Connection

“Technology has become essential to how fans experience football today,” said Iker Casillas. “Hisense is pushing the boundaries of what’s possible, letting supporters feel closer than ever to every tackle, roar, and celebration.”

Jason Ou, President of Hisense Middle East and Africa, added:

“Our partnership with the FIFA Club World Cup and Real Madrid reflects a steadfast passion for sport. The 116 inch UX TV embodies that spirit, reshaping entertainment across all screens.”

Market Leadership in the Ultra-Large Segment

Independent analyst firm Omdia confirms that Hisense commanded a 56.7 percent global volume share in TVs 100 inches and above across 2023, 2024, and Q1 2025. The new UX model strengthens this lead, bringing Hisense’s premium technology to enthusiasts seeking the ultimate home stadium experience.

R&D Tour Hints at the Connected Future

Before the public unveiling, Casillas toured Hisense’s Dubai-based R&D centre to preview emerging smart home solutions, visual display innovations, and the next wave of connected living products.

Hisense and Global Sport: Owning the Moment

From the FIFA Club World Cup to UEFA EURO and an enduring alliance with Real Madrid, Hisense leverages marquee sporting events to forge deeper bonds with fans and showcase cutting-edge technologies that elevate every match.

About Hisense

Founded in 1969, Hisense operates in more than 160 countries, delivering high-quality multimedia products, home appliances, and intelligent IT solutions. Ranked No. 2 worldwide in total TV shipments (2022 to 2024) and No. 1 in 100 inch and above TVs (2023 to 2024) by Omdia, Hisense maintains 34 industrial parks, 30 R&D centres, and 66 overseas companies. Headquartered regionally in Dubai with five additional MENA offices, Hisense continues to evolve consumer experiences through relentless innovation.

As Hisense continues to push the boundaries of innovation and redefine what is possible in home entertainment, the brand remains focused on delivering world-class experiences that unite technology, sport, and everyday living. With the launch of the 116 inch UX TV and ongoing partnerships with global football icons and tournaments, Hisense is not just shaping the future of viewing. It is helping fans everywhere truly own the moment.