Full report
10.5M
Organic views
Dying Light: The Beast
ITP GamingMedia Kit 2026
Scroll
Middle East Gamer is ITP Media Group’s consumer gaming platform: news, reviews, video, events and esports.
01 · Content pillars
Esports World Cup 2025Hideo Kojima
Every pillar is a format your brand can live inside, from a daily news slot to a sit-down with the people who make the games.
01Video NewsThe day’s biggest stories in under a minute.
02Static NewsSwipeable news posts built for the feed.
03Game RecsDaily picks that tell players what to play next.
04Easter EggsThe hidden details players can’t stop sharing.
05Event CoverageOn the floor at launches, showcases and tournaments.
06InterviewsSit-downs with the people who make the games.
07Game RatingsScored reviews that publishers quote.
Access
- Hideo KojimaLegendary game designer, Metal Gear Solid and Death Stranding
- Vlad LoktevChief Creator Ecosystem Officer, Roblox
- Nathan LemaireGame director, Dying Light: The Beast
- PoptartNoahhRoblox developer, TTK Testing
Roblox Developers ConferenceOne of three Middle East media outlets invited to RDC26.
02 · Content
Short video, coverage and reviews on Instagram, TikTok, YouTube and X, built with the brands players already love.
01Event coverage
Samsung AI Home
02Unboxings
Marvel’s Wolverine
03Easter eggs
Ghost of Yōtei
04Interviews
Game director, Nathan Lemaire
03 · Audience
72MMENA-3 active gamersKSA, UAE and Egypt, 2024
34MGCC active gamersRising to 38.9M by 2028 (Niko Partners, 2024-25)
74%Aged 18 to 34Gen Z and millennials
86%Are men14% women, and growing
Where the spend isSaudi Arabia and the UAE make up 93% of MENA-3 games spend. Per player = average yearly spend. Niko Partners, 2024 ($2.0B).
MarketShare of spendPer player
Saudi Arabia59%$55
UAE34%$85
Egypt7%$3
Covering the launch of Dying Light: The Beast.
04 · Results
Full report
Full report
Full report
Full report
Full report
Full report
1.7M
Organic views
Ghost of Yōtei
Full report
1.4M
Organic views
High on Life 2
Full report
445K
Organic views, one Reel
UNFROST
Brands we’ve worked with
05 · Rate card
Prices in USD, excluding VATGame coverage package
10 pieces of contentGuaranteed 5M views
Online ads: fixed placement
Banner placement, 30 days420 × 60
Takeover, 30 days
Branded content
Press release
Advertorial
Product review
Middle East Gamer social
Static post or carouselInstagram, X, Facebook · guaranteed 500K impressionsper platform
Short video, 30 s to 1 minTikTok, Instagram, Facebook · guaranteed 500K viewsper platform
Instagram Story